Wow, how good is cao?

  • Chocolate milk has lived in the kids aisle for decades. Yet the people who grew up drinking it never stopped wanting it. What they lack is a version that fits an adult routine.

  • Unlock the health potential of dark chocolate and turn it into a refined milk product for adults who need its benefits.

  • Cao transforms a childhood classic into a refined everyday drink. Richer flavor, balanced nutrition, and a more mature identity reposition chocolate milk as something adults can reach for again without sacrificing taste or lifestyle.

Overview

Cao is dark chocolate milk made for adults, built on real cacao for a richer taste with antioxidant and mineral benefits that support energy, focus, and overall health. It delivers indulgence with intention, less sugar, more depth, and a purpose beyond flavor.

Scope of Work

→ Illustration
→ Copywriting
→ Packaging
→ Advertising

→ UX/UI
→ Branding
→ Research
→ Naming

Brand Identity

Cao’s brand identity is clean, minimal, and system driven, letting the product feel elevated without losing warmth. The labels use simple typography, soft color coding, and hand drawn style graphics to make each flavor distinct while staying cohesive as a lineup.

Advertising Campaign

This campaign turns dark chocolate into a relatable character, connecting everyday moods like working, unwinding, and confidence to real functional benefits. The playful tone and simple visuals make it feel purposeful, not just indulgent.