Feel the earth on your skin.

  • Masala chai has become a global café staple, but the cultural ritual behind it has largely disappeared. Many people enjoy chai lattes without understanding its South Asian origins.

  • Return chai to the conversations that shaped it.

  • Archaive is a biannual magazine that explores the cultural roots of India’s national drink. Through storytelling and design the publication reconnects readers with the social rituals of chai.

Overview

Otani is a no SPF sunscreen brand, rethinking sun care by focusing on nourishment over protection, using earth derived ingredients to support the skin while embracing time spent in the sun.

Scope of Work

→ Branding
→ Copywriting
→ Campaign Strategy
→ Advertising

→ UX/UI
→ Motion
→ Research
→ Naming

Logo Development

Inspired by ancient Egyptian sun protection practices, the mark combines a flower motif referencing ingredients like jasmine, rice bran, and lupine with a Shwut fan and a scarab beetle to form a distinct, recognizable symbol.

Advertising

Otani’s campaign positions sunscreen as something elemental rather than chemical, framing it as protection born directly from the earth. By pairing natural textures with bold, minimal messaging, the work elevates everyday sun care into something timeless, almost ritualistic, while still feeling fresh and visually striking.