As one of the leading lighting design companies in the Northeast, Illuminate strove to develop a new face for their success and rebranded themselves.
Brightening the Future.
Illuminate
Premier Source for Lighting and Controls
Rebranding, Advertising, Brand Identity, Brand Strategy, Copywriting, Market Analysis, Digital Marketing
Scope of Work
During the summer of 2024, I interned at Illuminate in Boston Massachusetts for 15 weeks. I worked under the Marketing team to develop a new brand system for the company. With high numbers in sales and distribution, Illuminate needed a refresh and a new pair of eyes. Alongside my co-workers, I developed a new identity and strategy for the company to follow.