Chips are undoubtedly a sandwiches best friend, often enjoyed on the side. Crunch Factor is a franchise sandwich restaurant, taking this combo to the next level by putting chips inside.
The crunch in your lunch.
Chip Filled Sandwiches
Crunch Factor
Scope of Work
Branding, Advertising, Packaging Design, Craftsmanship, Naming, Art Direction
Given the task to create a Franchise sandwich restaurant with a unique benefit, I decided to create Crunch Factor. Crunch Factor is a chip filled sandwich restaurant with unique brand qualities and elements.
My love for this concept came from the memories I have of my dad topping off his peanut butter and jelly with a handful of potato chips, adding the perfect salty crunch to the otherwise smooth soft sandwich. We've taken the classic sandwich and incorporated a generous helping of chips right into the sandwich to enhance your bite. Customers will be able to choose from over a dozen chip varieties in any combination to be added directly into your sandwich.