Beat the heat.

The leading cause of weather related deaths in the US is heat. Dura is a hydration retaining workwear brand designed for outdoor workers in hot climate zones.

Dura

Hydration Retaining Workwear

Branding, Advertising, Copywriting, Concept, Research, Audience Profile, Naming, Logo Design, Art Direction, Brand Identity, Packaging Design, Web Design, Advertising. 

Scope of Work

Dura is taking workwear to another climate. With a large percentage of outdoor laborers spending up to 14 hours a day or more, in extreme heat, hydration and health is a top priority. With difficult conditions and hefty gear/PPE, workers remain protected yet suffocated. By combining durability with breathable hydration technology, Dura is able to become the ultimate climate clothing piece.