Given the task to create a Franchise sandwich restaurant with a unique benefit, I decided to create, Crunch Factor. Crunch Factor is a chip filled sandwich restaurant with unique brand qualities and elements.

My love for this concept came from the memories I have of my dad topping off his peanut butter and jelly with a handful of potato chips, adding the perfect salty crunch to the otherwise smooth soft sandwich. We've taken the classic sandwich and incorporated a generous helping of chips right into the sandwich to enhance your bite. Customers will be able to choose from over a dozen chip varieties in any combination to be added directly into your sandwich.

Through this experience, I gained branding and marketing knowledge as well as what it takes to understand brand guidelines.