Be a par of the club

  • Social life is often split between sports spaces and nightlife spaces, making it hard to find experiences that feel active, casual, and social at the same time. There is an opportunity to reimagine golf as something more inclusive and entertainment driven rather than formal or exclusive.

  • Revive 15th century leisure golf as a relaxed, communal pub experience. Chippers repositions golf as a social ritual built around play, conversation, and drinking, returning it to its origins as a casual game rather than a competitive sport.

  • Chippers is a golf club pub that merges simplified, short form golf with a lively pub environment. It is designed for quick rounds, group play, food, and drinks, creating a space where sport becomes part of social life rather than separate from it.

Overview

Chippers is a golf club pub that reimagines golf as a casual, social experience rooted in the spirit of 15th century leisure play. It strips the sport down to its most accessible, playful form, combining short format golf with a lively pub environment built for groups, food, and drinks.

Scope of Work

→ Branding
→ Copywriting
→ Campaign Strategy
→ Advertising

→ UX/UI
→ Motion
→ Research
→ Naming

The Pub

The branding for Chippers is playful, bold, and social, drawing from the relaxed spirit of 15th century leisure golf. It positions the pub as an accessible, energetic space where sport and nightlife merge, making golf feel casual, communal, and fun rather than formal or exclusive.

Web & App

The app and website for Chippers extend the pub experience beyond the physical space, allowing users to book games, join groups, and engage with the community in a simple, social way. The design stays playful and accessible, reinforcing the brand’s casual approach to golf while driving connection, repeat visits, and a sense of ongoing community.