Sipping on culture & tradition

  • Masala chai has become a global café staple, but the cultural ritual behind it has largely disappeared. Many people enjoy chai lattes without understanding its South Asian origins.

  • Return chai to the conversations that shaped it.

  • Archaive is a biannual magazine that explores the cultural roots of India’s national drink. Through storytelling and design the publication reconnects readers with the social rituals of chai.

Overview

Archaive is a cultural chai magazine rooted in South Asian origins that explores identity and storytelling through chai at gatherings. It shows chai as a shared ritual that brings people together across generations.

Scope of Work

→ Art Direction
→ Publication Design
→ Research
→ Copywriting

→ Typography
→ Naming
→ Layout
→ Branding