Pouring the cold hard truth

  • India Pale Ale is one of the most popular beer styles in the world. Yet modern versions rarely acknowledge the culture or geography behind the name.

  • Bring the India back to India Pale Ale.

  • Agra IPA reconnects the beer style to its origins through Indian inspired ingredients, flavors, and storytelling. The brand restores authenticity to a beer that has traveled far from where it began.

Overview

Agra IPA reclaims the untold Indian side of IPA history, honoring the spices, land, and craftsmanship that shaped the world's most iconic beer.

Scope of Work

→ Branding
→ Copywriting
→ Campaign Strategy
→ Advertising

→ UX/UI
→ Motion
→ Research
→ Naming