Wear what makes you feel alive.

  • Adidas has always defined performance in sport. Yet one of the most expressive forms of movement exists outside the stadium and gym.

  • Reclaim free movement and expression as a method of sport/exercise.

  • Adidas Alive is a lifestyle performance line designed for any type of movement. Built for dancing, sweating, and expression.

Overview

Alive gives Adidas Originals' iconography back to the people who live in it, because movement isn't a performance or a goal, it's just something you do. The identity is built to reflect that: loose, expressive, and free.

Scope of Work

→ Branding
→ Copywriting
→ Campaign Strategy
→ Advertising

→ UX/UI
→ Motion
→ Research
→ Naming

Brand Extension Identity

Alive gives Adidas Originals' iconography back to the people who live in it, because movement isn't a performance or a goal, it's just something you do. The identity is built to reflect that: loose, expressive, and free.